The Reading Snail

This logo was developed in partnership with Oath & Stone Designs. The client was a new Canberra based business providing children’s literature through an online subscription model. The client asked us to develop a logo and branding around their core values and primary market. We conducted focus groups with local parents with young kids who were interested in reading more with their children. From these we developed a range of logo concepts that built off discussions with the client about their brand personality and business goals.

The approach I presented to the client for this design is playful and abstract. The aim was to create a logo that is smart and neat enough to appeal to parents while still being cute and simple enough to appeal to kids. In the end, I went with a simple spiral and book design that could double as a graphic element to be used as a pattern or background on other marketing material.  

Deliverables

• Logo design