Building, construction, and demolition can be pretty blokey businesses. This client approached us

looking for a complete branding, but one that also communicated their unique personality and sense

of humour. As a B2B client, their focus was on communicating professionalism and in-group identity

to other businesses in the building and construction industry. As such, the final design needed to

communicate professionalism, while also showing that Strip & Co. would be friendly and approachable

to deal with.

For Strip & Co. I wanted to put a suit and tie on the rough and tumble business of demolition. So, for

colours, I went with just about the most serious and professional combo you can get. The logo and

typeface are no-nonsense, but still stylish enough to not seem dated. I used a simple ‘peeling tile’

motif to communicate what the business does, and the roughness of the edges contrast nicely with

the clean professionalism of the rest of the design.